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Factors affecting consumer preferences by rebekah richards - updated september 26, 2017 consumer preferences describe the reasons for the choices people make when selecting products and services. Add to the limited knowledge base of consumer preferences as we investigate factors that inﬂuence consumers’ purchasing patterns of generic versus brand name otc drugs. To what extent these factors affect the buying preferences of customers customer preference: the factors that influence the buying of consumer product 1 what is .
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